Social Marketing

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Commentary

Dec 6, 2018

Is Los Angeles County Successfully Creating a Youth Movement Around Mental Health Issues?

A new community engagement campaign called WhyWeRise seeks to increase awareness of mental health access as a civil rights issue and increase civic engagement. The campaign reached its target audience—people aged 14 to 24—and showed signs of changing attitudes toward mental illness.
Press

Nov 14, 2018

Youth-Oriented Mental Health Campaign Shows Evidence of Success

A community engagement campaign launched by Los Angeles County Department of Mental Health to address mental health barriers had an impressive reach with the younger audience it targeted and showed signs of changing attitudes.
Research Summary

Nov 14, 2018

Evaluating Los Angeles County's Mental Health Community Engagement Campaign

In order to evaluate how well a Los Angeles County mental health campaign met its goals, RAND conducted an in-person survey of event attendees, a social media analysis, and a web-based survey of a broader population of Los Angeles youth.
Research

Nov 14, 2018

Evaluation of Los Angeles County's Mental Health Community Engagement Campaign

To evaluate how well a Los Angeles County mental health campaign met its goals, RAND conducted an in-person survey of event attendees, a social media analysis, and a web-based survey of a broader population of Los Angeles youth.
Research

Apr 7, 2017

Best Practices for Suicide Prevention Messaging and Evaluating California's "Know the Signs" Media Campaign

California's "Know the Signs" media campaign for suicide prevention is consistent with what is known about best practices, though evidence in this field is still nascent.
Research

Apr 4, 2017

Detecting Changes in Newspaper Reporting of Suicide After a Statewide Social Marketing Campaign

In conclusion and similar to many past evaluations, we find no evidence that the KTS campaign was effective in changing the way in which suicides are reported on in California had any effect.
Press

Apr 14, 2016

California Mental Health Stigma-Reduction Campaign Creates Economic Benefits for the State

California's social marketing campaign to reduce stigma and discrimination associated with mental illness may have positive economic effects by increasing employment and worker productivity. For every $1 invested in the stigma-reduction effort, the state should receive an estimated $36 through higher tax collections.
Research

Apr 14, 2016

Investment in Social Marketing Campaign to Reduce Stigma and Discrimination Associated with Mental Illness Yields Positive Economic Benefits to California

This report examines the potential impact of the California Mental Health Services Authority's stigma and discrimination reduction social marketing campaign on the use of adult behavioral health services, and it estimates the benefit-cost ratios.
Press

May 18, 2015

Prop. 63 Suicide Prevention Investment Will Save Lives and Dollars; California Suicide Prevention Programs Have Broad Reach and Impact

A mass media campaign intended to help prevent suicides in California is reaching a majority of the state's adults and appears to be increasing their confidence about how to intervene with those at risk. In addition, an assessment of a companion suicide prevention program finds that the long-term impact could be the prevention of at least 140 deaths and 3,600 suicide attempts per year over the next three decades.
Research

May 18, 2015

Adults Newly Exposed to "Know the Signs" Campaign Report Greater Gains in Confidence to Intervene with Those Who Might Be at Risk for Suicide Than Those Unexposed to the Campaign

Presents results of a one-year follow-up to a survey on Know the Signs, a California mass media suicide prevention campaign, and examines the effect of campaign exposure on respondents' confidence to intervene with someone at risk for suicide.
Research

Dec 10, 2014

"Know the Signs" Suicide Prevention Media Campaign Is Aligned with Best Practices and Highly Regarded by Experts

Reports the findings of an evaluation by a panel of experts on the extent to which a suicide prevention media campaign in California is aligned with best practices in the field.
Research Summary

Jul 11, 2014

What Has the CalMHSA Statewide Mental Health Prevention and Early Intervention Implementation Program Done So Far? Key Results from the Baseline RAND General Population Survey

This fact sheet summarizes findings from a baseline statewide survey of Californians regarding their knowledge, beliefs, and attitudes regarding the mental health issues that are the focus of the state' prevention and early intervention program.

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Related Topics

Evaluation of Los Angeles County's 2024 Take Action for Mental Health Social Marketing Campaign

Social Marketing Campaign to Reduce Mental Illness Stigma May Have Helped Those in Need

Explore RAND’s Work on this Topic

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Is Los Angeles County Successfully Creating a Youth Movement Around Mental Health Issues?

Youth-Oriented Mental Health Campaign Shows Evidence of Success

Evaluating Los Angeles County's Mental Health Community Engagement Campaign

Evaluation of Los Angeles County's Mental Health Community Engagement Campaign

Best Practices for Suicide Prevention Messaging and Evaluating California's "Know the Signs" Media Campaign

Detecting Changes in Newspaper Reporting of Suicide After a Statewide Social Marketing Campaign

California Mental Health Stigma-Reduction Campaign Creates Economic Benefits for the State

Investment in Social Marketing Campaign to Reduce Stigma and Discrimination Associated with Mental Illness Yields Positive Economic Benefits to California

Prop. 63 Suicide Prevention Investment Will Save Lives and Dollars; California Suicide Prevention Programs Have Broad Reach and Impact

Adults Newly Exposed to "Know the Signs" Campaign Report Greater Gains in Confidence to Intervene with Those Who Might Be at Risk for Suicide Than Those Unexposed to the Campaign

"Know the Signs" Suicide Prevention Media Campaign Is Aligned with Best Practices and Highly Regarded by Experts

What Has the CalMHSA Statewide Mental Health Prevention and Early Intervention Implementation Program Done So Far? Key Results from the Baseline RAND General Population Survey

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Social Marketing

Social Marketing

Related Topics

Evaluation of Los Angeles County's 2024 Take Action for Mental Health Social Marketing Campaign

Social Marketing Campaign to Reduce Mental Illness Stigma May Have Helped Those in Need

Explore RAND’s Work on this Topic

Error

Is Los Angeles County Successfully Creating a Youth Movement Around Mental Health Issues?

Youth-Oriented Mental Health Campaign Shows Evidence of Success

Evaluating Los Angeles County's Mental Health Community Engagement Campaign

Evaluation of Los Angeles County's Mental Health Community Engagement Campaign

Best Practices for Suicide Prevention Messaging and Evaluating California's "Know the Signs" Media Campaign

Detecting Changes in Newspaper Reporting of Suicide After a Statewide Social Marketing Campaign

California Mental Health Stigma-Reduction Campaign Creates Economic Benefits for the State

Investment in Social Marketing Campaign to Reduce Stigma and Discrimination Associated with Mental Illness Yields Positive Economic Benefits to California

Prop. 63 Suicide Prevention Investment Will Save Lives and Dollars; California Suicide Prevention Programs Have Broad Reach and Impact

Adults Newly Exposed to "Know the Signs" Campaign Report Greater Gains in Confidence to Intervene with Those Who Might Be at Risk for Suicide Than Those Unexposed to the Campaign

"Know the Signs" Suicide Prevention Media Campaign Is Aligned with Best Practices and Highly Regarded by Experts

What Has the CalMHSA Statewide Mental Health Prevention and Early Intervention Implementation Program Done So Far? Key Results from the Baseline RAND General Population Survey

Oops! An unexpected error has occurred.