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Social Marketing

Social Marketing

Social Marketing

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Research

Evaluation of Los Angeles County's 2024 Take Action for Mental Health Social Marketing Campaign

Dec 27, 2024
Press

Social Marketing Campaign to Reduce Mental Illness Stigma May Have Helped Those in Need

Jun 26, 2019

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Research

May 27, 2014

Adults Exposed to "Know the Signs" Are More Confident Intervening with Those At Risk for Suicide

Report evaluates the effects of a California mass media program that aims to prepare more Californians to prevent suicide by encouraging them to know the warning signs, offer support to persons at risk, and reach out to local resources.
Research Summary

Mar 5, 2014

What Has the Stigma and Discrimination Reduction Initiative Done So Far? Year 1 Findings

This fact sheet summarizes the first-year evaluation of California's Stigma and Discrimination Reduction Initiative.
Research Summary

Mar 5, 2014

What Has the Suicide Prevention Initiative Done So Far? Year 1 Findings

This fact sheet summarizes the first-year evaluation of California's Suicide Prevention Initiative.
Research

Sep 28, 2009

A Social Marketing Approach to Implementing Evidence-Based Practice in VHA QUERI: The TIDES Depression Collaborative Care Model

This study found that social marketing, which applies marketing techniques to promote behavioral change, is a promising approach for promoting implementation of evidence-based interventions in integrated healthcare systems.
Research

Jan 1, 2004

Social Marketing of Condoms Is Great, but We Need More Free Condoms

Social marketing of condoms is great, but we need more free condoms.

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