An Analysis of Strategic Price Setting in Retail Gasoline Markets

Florencia Jaureguiberry

ResearchPublished Aug 27, 2010

This dissertation studies price-setting behavior in the retail gasoline industry. The main questions addressed are: How important is a retail station’s brand and proximity to competitors when retail stations set price? How do retailers adjust their pricing when they cater to consumers who are less aware of competing options or have less discretion over where they purchase gasoline? These questions are explored in two separate analyses using a unique datasets containing retail pricing behavior of stations in California and in 24 different metropolitan areas.

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Jaureguiberry, Florencia, An Analysis of Strategic Price Setting in Retail Gasoline Markets. Santa Monica, CA: RAND Corporation, 2010. https://www.rand.org/pubs/rgs_dissertations/RGSD269.html.
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This document was submitted as a dissertation in July 2010 in partial fulfillment of the requirements of the doctoral degree in public policy analysis at the Pardee RAND Graduate School. The faculty committee that supervised and approved the dissertation consisted of Thomas Light (Chair), Martin Wachs, and David Loughran.

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